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In probably the first ever
initiative of its kind, publicity of a film soundtrack has
been resumed with a renewed vigor.
So what’s special? Well, the
film came and went a couple of months back but the music is
still selling like hot cakes. And that has prompted the
music company to devise a new sales strategy of the album
and place it in the market once again.
We are talking about the
film ‘Bas Ek Pal’, the music of which can be counted as one
of the best ever for the current year.
While Mithoon composed songs
like ‘Tere Bin’ and title song ‘Bas Ek Pal’ have become a
rage over the months, what cannot be discounted is the fact
that songs like ‘Zindagi Hosh Mein’, ‘Ashq Bhi’ and ‘Dheemey
Dheemey’ that have been composed by Vivek Philip have been
priceless gems too.
To promote the album further
and flood the songs on music channels, new music videos for
the film have been created while roping in singer K.K. to
face the camera. No wonder the album continues to stay in
the Top-5 of the charts even till date. Way to go! |
