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There are some music albums
that come into limelight on the sheer power of the quality
of their music, irrespective of the marketing and publicity.
‘Kailasa’ has been the biggest example of such success early
this year that rose from word of mouth followed by a
publicity blitzkrieg. ‘Raeth’ too seems to following the
same path.
An album that was hardly
promoted when unleashed on stands, it is now doing very good
business due to the number ‘Bhula Do’ that has started
created a big impact. The result of the song’s success has
been such that now the album is being promoted aggressively
too that has resulted in enhanced sales figures.
Originating from Pakistan,
“Raeth” is a three-member rock band with one session
musician. |
