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Till about 6 weeks back, if
someone would have mentioned that a film called ‘Bas Ek Pal’
is releasing amidst competition in the likes of a Ram Gopal
Verma film and a PNC film starring Mallika Sherawat in the
lead, not many would have given it a second thought.
But this Friday when ‘Bas Ek
Pal’ releases, it is considered hot in the trade though
RGV’s ‘Shiva’, PNC’s ‘Pyaar Ke Side Effects’ and a small
time film called ‘Kachchi Sadak’ come on the same day.
Numerous factors have worked
in the favor of ‘Bas Ek Pal’, most notably being its superb
publicity and media drive over last 4-6 weeks. Both the
industry and the public in general has been made aware about
this film starring Jimmy Shergill, Sanjay Suri, Juhi Chawla
and Urmila Matondkar through number of publicity channels.
Moreover the television promotion of the film has been just
fantastic with the plot arousing a lot of curiosity due to
innovative promos.
‘Sone Pe Suhaaga’ have been
the songs that have worked in a big way with ‘Tere Bin’
topping the charts with others being highly melodious too.
It would indeed be heartening if director Onir’s take on
urban relationships strikes it big at the box office! |
